On the evening of June 23, Portugal’s Cristiano Ronaldo scored two goals against the Uzbekistan national team and made his mark in World Cup history.

The 2026 FIFA World Cup has become not only the world’s largest sporting event, but also a major competitive arena for sports equipment manufacturers. While brands compete for fans’ attention through advertising campaigns, brand ambassadors, and collaborations, an equally intense battle is unfolding right on the field—for the tournament players’ uniforms.

Lionel Messi, the Argentine national team forward and eight-time winner of the Ballon d’Or as the world’s best soccer player, has set yet another historic record.

Paraguay national team midfielder Matías Galarza was one of the standout players in the 2026 FIFA World Cup match against Turkey. He opened the scoring just 65 seconds into the match, scoring the fastest goal of the tournament and securing a narrow 1-0 victory for his team. This result kept Paraguay’s hopes alive for advancing to the next round of the competition.

According to forecasts, the International Federation of Association Football (FIFA) is expected to earn $11 billion from the World Cup, which is being held from June 11 to July 19 at stadiums in the United States, Canada, and Mexico.

The stadiums for the 2026 FIFA World Cup in the U.S., Canada, and Mexico are turning food into a spectacle in its own right—and one of the most expensive parts of attending a match. The cost of a basic snack at the stadiums ranges from $9 to over $34 for a meal with a beer, and individual items can cost as much as $8 for a bottle of water and $18–19 for a beer.

The draw for the first qualifying rounds of the Champions League, Europa League, and Conference League took place on June 16 in Nyon, Switzerland.

The 2026 World Cup final will take place on July 19. Meanwhile, researchers at the University of Liverpool have already used a supercomputer and machine learning to predict the most likely outcome of the tournament.

The World Intellectual Property Organization (WIPO) is organizing the eighth session of its “Sharing Session on Women and IP” series, titled “Closing the Gender Gap in IP: Women in Sports and IP.”

The World Cup in the United States, Mexico, and Canada is already in full swing, but experts and fans aren’t content with just the match results and soccer-related news from the stadiums themselves.

Owning shares in your favorite soccer club might seem like a fan’s dream. But as a study by Aegon Asset Management has shown, shares in European soccer teams lag significantly behind the global stock market in terms of returns.

Under a bill passed by the Moldovan Parliament in its second reading, professional sports clubs in the Republic of Moldova will be able to operate as limited liability companies (LLCs) or joint-stock companies.

The 2026 FIFA World Cup—the largest in the tournament’s history—officially kicked off on June 11 in Mexico City. The colorful and vibrant ceremony took place at the legendary Azteca Stadium, which became the first stadium in the world to host the opening matches of three World Cups. Mexico previously hosted the World Cup in 1970 and 1986.

Even without hosting the tournament, Portugal stands to gain nearly one billion euros in economic benefits from the 2026 FIFA World Cup. According to a study by the Portuguese Institute of Marketing (IPAM), the tournament’s total contribution to the country’s economy is estimated to range from €378 million to €945 million—and will depend directly on the national team’s performance.

As the World Cup approaches, the topic of artificial intelligence and modern technology in sports is increasingly coming to the fore among a host of other issues. The global sports industry is entering a new phase of digital transformation. And not everyone is happy with the innovations being introduced, even if they are driven by a desire to keep up with the times.

With less than 24 hours to go before the start of the 2026 FIFA World Cup, analysts continue to release their predictions for the tournament’s outcome. According to Opta’s supercomputer, the national teams of Spain and France have the best chances of reaching the final.

In soccer, it’s the players who win, not the money. This has been proven time and again on the soccer field, when teams that were, on paper, weaker and had “cheaper” players have defeated star-studded opponents.

The Ministry of Education and Research has proposed changes to sports financial regulations that would exclude athletes and coaches from non-Olympic disciplines from bonuses from public money.

The right wing forward of the Spanish national team and Barcelona, Lamine Yamal, along with the center forward of Norway and Manchester City Erling Holann topped the ranking of the most expensive players of the World Cup-2026.

Alexander Zverev of Germany won the men’s final of the French Open Roland Garros and won a Grand Slam tournament for the first time in his career.
