According to Angela Czyzewski, director of the company, in 2025 90% of the urban population will buy FMCG (FMCG) goods in supermarkets, 41% in specialty stores and 33% on the open market. The top stores visited by the survey participants are Linella with 83%, Local with 68%, Kaufland with 47% and Supermarket Nr.1 with 39%.
The survey showed that 30% of urban households spend more than 50% of their monthly family budget on food.
Due to rising inflation, 91% of the population has started saving money and prefer to either buy the same brands at discounted prices or in smaller quantities, and sometimes switch to similar products at a lower price. The biggest impact of inflation has been on confectionery and sweets, which are bought less frequently. Food products and household goods were least affected by inflation.
As for e-commerce, it is expected to grow at 7% in 2025. Around 70% of the 18-27 age group prefer online shopping compared to 38% of respondents aged 59-70.
Half of survey participants (48%) still learn about discounts from promotional catalogs, 41% from websites, 37% from recommendations and 14% from so-called influencers.
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