The project is based on mapping the vineyards and determining the soil characteristics and microclimate of the plots, with the company focusing on differentiating its products according to the origin of the grapes.
The new collection includes varieties such as Sauvignon Blanc, Chardonnay, Fetească Regală, Pinot Noir, Cabernet Sauvignon, Fetească Neagră, Malbec and Saperavi.
According to a press release issued by the company on the Bucharest Stock Exchange, the project involves studying the vineyards and determining the characteristics of each plot so that the wines reflect the distinctive features of their place of origin.
With this launch, Purcari is diversifying its offering in the premium wine segment, where differentiation based on origin and terroir characteristics is a key factor in commercial positioning.
The Purcari Group of Wineries manages approximately 2,000 hectares of vineyards and seven production sites in Moldova, Romania and Bulgaria. The Group exports its products to more than 40 countries and has been listed on the Bucharest Stock Exchange under the symbol WINE since February 2018.
A controlling stake in the company is held by the Polish group Maspex.
This story was translated with the assistance of artificial intelligence.The translation was also reviewed by the Logos Press editorial team.
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