Moldovan Stanley Plums Reach Denner Stores in Switzerland

Moldovan plums have appeared on shop shelves in Switzerland

‘Stanley’ plums produced by NOVA-PLUM-FRUCT SRL, operating under the FructLine brand, have hit the shelves of Denner stores in Switzerland this season. Four lorries were delivered over a period of approximately two weeks as part of a commercial trial at selected shops where there was demand for Moldovan fruit.

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The plums were packed into sealed containers in accordance with the requirements agreed with the importer. The sales period was limited by the season and product availability.

Preparations for entering the Swiss market involved training, business trips, contacts with potential buyers and support for the SMETA social audit. These activities were organised with the support of the Swiss Government and Helvetas Moldova as part of the OPTIM project.

The SMETA audit was a key component of this preparation, helping to ensure compliance with the social requirements necessary for commercial cooperation.

NOVA-PLUM-FRUCT SRL, founded in 2016, manages approximately 70 hectares of ultra-intensive apple, pear and plum orchards, equipped with irrigation systems and anti-hail nets, with an estimated production potential of over 3,000 tonnes of fruit per year once the orchards are fully mature. Under the FructLine brand, the company manages the entire supply chain, from fruit production and preparation to delivery, offering its trading partners a single point of contact at every stage.

This story was translated with the assistance of artificial intelligence.The translation was also reviewed by the Logos Press editorial team.

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