This data is contained in the “Diaspora Attitudes 2026” study conducted by the MKOR agency.
The study’s main finding is that 70% of Romanians living abroad rule out returning to their home country within the next 12 months.
The document also states that 61% of Romanians in the diaspora have already invested in Romania through real estate or family support.
Each diaspora invests differently: the German diaspora has the highest level of investment (71%) and the highest direct financial support from family (44%). The British economy has the most developed economic profile: 29% hold managerial/entrepreneurial positions, 62% have a university degree, and 46% earn over €3,000 per month. Meanwhile, Italy prioritizes the protection of cultural heritage, while Spain generates nostalgic consumption.
“Unlike Western markets, where financially stable professionals dominate, the Republic of Moldova is becoming a distinct demographic pole and a strategic hub for young human capital for the Romanian market. Data show that the average age of the diaspora in this region is only 31 years old, with 49% of respondents belonging to Generation Z,” the study states. “Compared to the rest of the diaspora, the Prut market has a huge untapped resource, given that 38% of this youth is inactive. This statistic indicates a significant difference, 17% higher than the overall sample average.”
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