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Ferrari’s electric debut: the entire 2027 production run of the Luce has already been sold

Ferrari has not yet begun deliveries of its first electric car, but has already sold out the entire volume planned for 2027. The Italian manufacturer expects interest in the Luce model to continue to grow.
Natasha Kim Natasha Kim Reading time: 2 minutes
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Ferrari

Foto REUTERS/Remo Casilli

The success of the new model has been accompanied by an improvement in the company’s financial performance, reports Reuters. In the third quarter of 2026, Ferrari’s revenue increased by 7 per cent year-on-year to €1.896 billion. Operating profit rose by 12 per cent to €563 million, whilst net profit increased by 13 per cent to €431 million. Adjusted EBITDA reached €753 million, up 12 per cent, whilst its margin rose to 39.7 per cent, compared with 37.9 per cent a year earlier.

Following the quarter’s results, Ferrari has raised its full-year forecast. The company now expects to generate around €7.65 billion in revenue and at least €3 billion in adjusted EBITDA.

Presenting the results, Ferrari’s CEO Benedetto Vigna stated that the company was “very pleased” with the market’s response to the Luce. The first deliveries of the model are scheduled for the end of 2026.

“All the cars we plan to sell next year have already been allocated to buyers,” Vigna told journalists. He expects that test drives for customers, scheduled for 2027, will generate further interest in the model.

The Ferrari chief did not disclose the sales target for the Luce. The car’s unveiling in May met with a mixed reaction due to its unconventional design. However, according to Vigna, there are no issues with either demand or production. He noted that developing the electric car proved more challenging due to the large number of new components and technologies involved.

Ferrari is already working on its next electric models. By 2030, the company intends to increase the proportion of fully electric cars to 20 per cent of its model range.

This story was translated with the assistance of artificial intelligence.


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