The acquisition strengthens Chanel’s position in the men’s segment without launching a separate line: the group is now effectively developing two parallel lines—Chanel for women and Charvet for men, according to The New York Times, citing a statement by Bruno Pavlovski, president of the brand’s fashion division.
At the same time, the company emphasizes that gender boundaries in fashion are becoming increasingly blurred: women are increasingly ordering Charvet shirts, while men are turning to the Chanel aesthetic.
Interest in the deal intensified following the success of a three-shirt capsule collection created by Chanel’s creative director, Matthieu Blazy, in collaboration with Charvet in October 2025. According to Pavlovski, it was this project that served as the catalyst for negotiations regarding the future of the historic fashion house.
Charvet’s owners—siblings Jean-Claude and Anne-Marie Colban—decided to sell due to the lack of heirs willing to carry on the family business. However, they will remain with the company for at least a year to ensure a smooth transition.
Founded by Joseph-Christophe Charvet, Napoleon’s former valet, the brand has served royal and political elites—from Edward VII and Charles de Gaulle to John F. Kennedy and Karl Lagerfeld.
According to estimates by Bernstein analysts, Charvet’s annual revenue is 10–15 million euros, with a staff of about 100 employees. The acquisition also includes a boutique on Place Vendôme in Paris, the building of which is now coming under Chanel’s control and is valued at approximately 100 million euros.
For Chanel, whose revenue reached approximately 16.9 billion euros in 2025, the deal appears to be more strategic than financially significant: the group is strengthening its expertise in classic men’s wear while preserving the autonomy of the historic atelier. In the future, Charvet will have its own creative director, though there are no plans to launch fashion shows at this time.
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