Photo: Sotheby’s
The price turned out to be more than 35 times higher than the Luce’s usual price. The buyer’s name has not been disclosed. All proceeds from the sale will go toward the Ferrari Foundation’s educational programs.
The Luce is the Italian brand’s first all-electric model and one of Ferrari’s most notable projects in recent years. The car was developed in collaboration with British designer Jony Ive. The five-door, five-seat model represents a significant departure from Ferrari’s traditional format of sports cars with internal combustion engines.
The Luce’s debut in May drew mixed reactions. Critics argued that the switch to an electric powertrain and a practical body style dilute the brand’s traditional identity. Among the skeptics were Italian Deputy Prime Minister Matteo Salvini and former Ferrari Chairman Luca di Montezemolo. Following the presentation, the company’s stock price also fell amid a negative reaction from investors.
At the same time, demand for the new model proved to be high. According to the Financial Times, Ferrari has already met its annual sales target for the Luce, thanks in part to interest from Chinese buyers.
The car put up for auction features a unique finish, a white body, special wheels, and upgraded brakes. Sotheby’s called it the first production Luce and an “unparalleled opportunity” for collectors.
Ferrari has already set price records at charity auctions: in 2025, a Daytona SP3 sold for $26 million. However, the all-time record for a car auction still belongs to the 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé—$142 million.
