Mars appoints new Mars Wrigley director for Romania and Moldova
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Alkis Geralis has been appointed as the new Marketing Director of Mars Wrigley in Romania and the Republic of Moldova

Mars announced the appointment of Alkis Geralis as Mars Wrigley market director for Romania and Moldova, effective April 1. In this role, Geralis will be responsible for the development of some of Mars Wrigley's most popular brands, including Snickers, Twix, M&M's and Orbit.
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Alkis-Geralis

Alkis Geralis will lead Mars Wrigley’s operations in Romania and the Republic of Moldova, leading a team of more than 100 employees to accelerate business growth, strengthen partnerships and further develop high-performing and engaged teams in Central Europe’s most dynamic markets.

He joined the Mars Group in 2019 as Head of Key Accounts for Greece, Cyprus and Malta, after more than ten years at Procter & Gamble. In 2020, he was promoted to Market Manager in the same region, where he contributed to business development and strengthening local teams.

Since October 2024, Alkis has served as Market Director for Mars Pet Nutrition in Greece, the Balkans, Israel and Palestine, coordinating a complex sub-cluster of 12 markets. Under his leadership, the region has shown steady growth while building high-performing teams that work well together.

“I am very excited to take on this new responsibility and join our team of partners in Romania and Moldova. These are dynamic markets with significant growth potential and I look forward to working closely with our colleagues and partners to create value for all involved. Together we will continue to develop our favorite brands and give our consumers small moments of joy in their everyday lives,” said Alkis Geralis.



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