The competition will take place in two stages—first, applications will be reviewed by relevant experts, after which the selected cities will present their projects to an independent jury. The capital’s municipal authorities have already announced their intention to compete for this title and are considering the possibility of submitting a joint application with one of Romania’s cities.
According to the competition rules, a long-term cultural development concept, a European focus, and the involvement of local residents, schools, and community organizations are mandatory.
Benefits of the Competition
The status of “European Capital of Culture” offers many advantages. Winning cities that successfully implement their program receive a direct cash prize of 1.5 million euros from the European Commission.
During the year of the events, the number of tourists increases by an average of 10–12%. Many travelers specifically choose this destination for its unique cultural program.
In addition, the event attracts investment. This status attracts government funding, EU grants, and private investment. The funds are used to modernize hotels, restaurants, and transportation, as well as to create new jobs.
A city on the map of Europe that was previously little known outside its own country—as was the case in past years with Sibiu in Romania or Plovdiv in Bulgaria—gains international fame and recognition.
The long history of the “European Capital of Culture” project includes dozens of examples where this status has radically transformed the fortunes of cities, turning depressed or little-known regions into thriving tourist destinations.
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