Inspired by the symbols, shapes and motifs of traditional clothing, Ionela’s embroidery maintains a connection with her roots whilst moving away from classic patterns to become part of a contemporary style.
The designer mainly creates hand-embroidered jackets and linen shirts for everyday wear, featuring elements inspired by the ‘ie’, the ‘catrință’, Moldovan carpets, and traditional motifs and symbols found on old houses – details that preserve an important part of the country’s cultural identity.
‘The creation of every garment begins with inspiration. I look for motifs and symbols that speak to me. Then comes the sketch. I transfer the idea onto paper, defining the shapes, proportions and how the traditional motif will be reimagined. Later, I choose the fabric, taking into account its texture, colour and how it complements the embroidery. The garment takes shape from the sketch, and only once the design is finalised does the real work begin. Next comes one of the most painstaking stages: hand embroidery. Each motif is embroidered patiently, stitch by stitch. It is a process that requires time, attention and great precision. And finally, the assembly begins: all the elements are brought together to transform the initial sketch into a finished garment. “For me, this process is about more than just making clothes. It means, step by step, creating a work of art that brings together tradition, patience and contemporary design,” explained Ionela Bejenaru.
Ionela’s creations are produced in limited editions, with many of them being one-off pieces.
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