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Reuters reports that Shein received an initial fine of 5.77 million euros for failing to comply with the 14-day statutory return period for some products and for withholding important environmental information about the origin of materials. A second fine of 16.73 million euros was imposed because order confirmations sent to consumers did not comply with legal requirements: they lacked mandatory information on the price of goods, delivery times, as well as the seller’s details and contact information.
As a result, the total amount of sanctions imposed on Shein in France exceeded 210 million euros. The Chinese online retailer was previously already fined 40 million euros last July for deceptive business practices. This was followed by a €150 million fine in September for failing to comply with cookie laws. Shein calls the sanctions imposed “disproportionate and discriminatory” and is appealing the decision. French Trade Minister Serge Papin says there is “unfair competition” on Shein’s part.
