In fact, the country has joined the network of cultural destinations that unite cities and regions of Europe around the traditions of ceramics – from ancient craft schools to modern cultural and tourism projects. For Moldova, this means inclusion in the international map of cultural tourism, where the emphasis is not on mass routes, but on local traditions and crafts.
According to the Office of Tourism, participation in the route opens the possibility to promote Moldovan ceramics as part of the European cultural heritage and to develop new tourist products on this basis. Now the country is already part of five cultural routes: the Cemeteries Route, the European Fairy Tales Route, the Jewish Heritage Route, the Historical Cafes Route and the IterVitis Wine Route.
The new tourist route is called “The Ceramic Route of Moldova” and covers 9 districts and 18 tourist attractions – from potters’ workshops and museums to an archaeological monument and the “Potters’ Fair” festival. In fact, it is an attempt to “collect” the living tradition of ceramics into a single tourist route.
In practice, this means that Moldovan pottery workshops and local artisans become part of the international tourist offer – along with museums, festivals and cultural itineraries throughout Europe.
