Sergey Martynchuk succeeds Christina Doros, who has taken up a new global position in Visa Value Added Services and recently relocated to Visa’s headquarters in San Francisco, USA. He will focus on strengthening partnerships with financial institutions, merchants, technology partners and the public sector, as well as accelerating the adoption of digital payments in the region.
“We are delighted to welcome Sergey to Visa,” said Dr. Tarek Muhmood, Visa’s regional president for Central Europe, Middle East and Africa. – “His extensive technology experience, strong regional leadership skills and proven ability to lead diverse teams will further strengthen our capabilities and help us create even greater value for our customers and partners in 17 countries.
Martynchuk has nearly two decades of experience in regional leadership roles, most recently at Cisco, combining deep knowledge of technology transformation with proven implementation and team leadership experience. He has led large organizations in driving growth and building trusted relationships with customers, partners and regulators, and has an academic background in computer science and finance.
“I am honored to join Visa and lead this multi-market region at such an important time for the payments industry,” said Sergiy Martynchuk, Senior Vice President and Group Head of Visa’s Ukraine, Moldova, Southern and Eastern Europe, Central Asia and the Caucasus. – Together with our teams and partners, we will continue to develop digital payments for individuals and businesses, expand remittance solutions and support the growth of our customer base with value-added services backed by technology, security and high market relevance”.
In Moldova, Visa has partnered with banks, merchants and government agencies for nearly 30 years to develop an advanced, secure and inclusive digital payments ecosystem. Through these partnerships, Visa continues to innovate in areas such as tokenization, biometric payments and e-commerce.
