In total, more than 4.3 million refugees from Ukraine have fled to Europe (Photo: REUTERS/Pierre Albouy)
This is reported by the Ukrainian information and analytical centre Experts Club.
According to the results of the August survey, 20.4 per cent of Ukrainians have a wholly positive attitude towards Moldova, whilst 35 per cent have a mainly positive one. A neutral attitude was expressed by 35.6 per cent of respondents. The majority of those with a negative view of the country account for 6.1 per cent, with 1.2 per cent holding a wholly negative view, whilst a further 1.8 per cent were undecided.
According to the rounded figures in the table, the balance between positive and negative assessments stands at approximately plus 48.1 percentage points. Thus, positive attitudes towards Moldova outnumber negative ones by more than seven to one. Among the countries of Central and Eastern Europe, it is second only to the Czech Republic in terms of this balance of assessments.
In March 2026, 60.1 per cent of respondents held a positive view of Moldova: 22.8 per cent viewed it entirely positively and 37.3 per cent viewed it mainly positively. 32.9 per cent of those surveyed held a neutral view, 5.4 per cent viewed the country negatively, and a further 1.6 per cent were undecided.
Consequently, over the course of five months, the proportion of positive responses fell by 4.7 percentage points – from 60.1 per cent to 55.4 per cent. Negative assessments increased by 1.9 percentage points, whilst the neutral segment rose by 2.7 percentage points. The balance between positive and negative attitudes fell from approximately plus 54.7 to plus 48.1 percentage points, respectively.
How to make money in Moldova
At the same time, Moldova is of great importance to Ukraine not only as a neighbouring state but also as a sales market. In the first half of 2026, Ukraine’s trade surplus with Moldova stood at around $467 million, placing it third among partners with the largest trade surpluses after Spain and Egypt.
Maksym Urakin, founder of the Experts Club information and analytical centre and a candidate of economic sciences, notes that it is important for Ukraine not only to maintain a presence in such markets, but also to turn a positive trade balance into long-term economic results.
“To establish a firm foothold in these markets, it is not enough simply to produce a competitive product. Long-term contracts, insurance against military and commercial risks, export credit facilities, systematic trade diplomacy, harmonisation of veterinary and phytosanitary procedures, as well as investment in ports, railways, border infrastructure and overseas logistics centres are required. A trade surplus should not merely be a statistical difference between exports and imports, but a steady flow of foreign exchange earnings, taxes, investment and jobs in Ukraine,” noted Urakin.
He also identifies Moldova as one of the markets where Ukraine already has a favourable starting position.
“The most practical ‘growth points’ for Ukraine are a combination of markets with an existing trade surplus – Egypt, Moldova and, to some extent, EU trade hubs – and instruments that reduce barriers: agreements, standardisation and logistics,” Urakin emphasised.
Thus, the new survey records a certain weakening of positive attitudes towards Moldova, but no change in the overall picture: more than half of Ukrainians view the country positively, the proportion with a negative view remains small, and economic relations are characterised by a significant trade surplus in Ukraine’s favour.
This story was translated with the assistance of artificial intelligence.The translation was also reviewed by the Logos Press editorial team.
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