According to the Kantar BrandZ report, Google’s brand value grew by 57% over the year and reached $1.5 trillion. Analysts attribute this jump to the active development of generative artificial intelligence, the launch of new models and the large-scale integration of Gemini into the company’s services, including the search engine. Additionally, huge investments in data center infrastructure contributed to the growth.
Apple ranked second with a brand valuation of $1.4 trillion, showing a year-on-year growth of 6%. The company previously topped the ranking from 2022 to 2025, and previously held the top position for seven consecutive years until 2015.
One of the most notable newcomers to the ranking was Anthropic, which entered the top 100 for the first time and immediately took 27th place with a brand valuation of $96.6 billion. At the same time, OpenAI showed the highest growth rate among all participants – 285% per year. Kantar notes that only BlackBerry grew faster than the brand in 2008.
Analysts also noted the rapid strengthening of Asian technology brands. The value of Alibaba increased by 51%, Xiaomi by 48% and Tencent by 45%. The latter company returned to the top 10 most expensive brands in the world for the first time since 2023.
The total value of all companies included in the Kantar BrandZ ranking grew by 22% over the year to reach a record $13.1 trillion.
When forming the rating, Kantar takes into account not only the financial results of companies, but also the so-called “brand strength” – the ability to keep premium pricing and maintain stable demand among consumers. The assessment uses S&P Global data and its own Meaningful, Different, Salient (MDS) methodology.
