Foto Psycho Bunny, Ray-Ban, Tommy Hilfiger.
Psycho Bunny
Psycho Bunny is the official partner of the event for the second year in a row, writes Fashion Network. The brand will have a strong presence at Hard Rock Beach Club, providing uniforms for staff and interacting with guests through its signature colorful aesthetic.
This is also the third year Psycho Bunny has partnered with Formula One journalist Will Buxton as an international motorsports ambassador. As part of the partnership, the brand has teamed up with illustrator Davy Augusto to create a limited edition t-shirt. Select Miami stores – including Aventura, Brickell and Dadeland – will also launch “race” themed pop-up areas with a collection of motorsports inspired apparel.
Ray-Ban
Ray-Ban has teamed up with Scuderia Ferrari to unveil a special eyewear model released for the Miami round as part of their long-term partnership.
The RB2228M comes in a transparent blue acetate frame and features two-tone gradient lenses that go from deep blue to a bright yellow hue. The design references the sunny atmosphere of the city and the neon palette of Miami night.
The glasses are positioned as an expressive fashion accessory at the intersection of sports and fashion. They retail for $305 and are available through limited sales channels.
Tommy Hilfiger
Tommy Hilfiger, part of PVH Corp, is furthering its motorsports heritage through the Tommy Hilfiger x Cadillac Formula 1 Team Miami capsule collection.
This is the first collection in a series of future drops inspired by racing stages in various cities around the world. The line includes graphic T-shirts, hoodies and caps with elements of palm trees, urban silhouettes and a vibrant color palette including pink – as a reference to Miami’s energetic atmosphere.
