Jutta Lerdam Earns $1M for Olympic Photo
EUR/MDL - 20.12 0.1556
USD/MDL - 17.32 0.3791
VMS_91 - 3.03%
VMS_364 - 9.54%
BONDS_2Y - 7.40%
GOLD - 4,580.56 1.18%
EURUSD - 1.16 0%
BRENT - 117.29 13.73%
SP500 - 733.73 0.67%
SILVER - 78.48 2.74%
GAS - 2.77 8.88%

A $1 million photo: the most expensive bra ever made

Jutta Leerdam of the Netherlands, who became the Olympic champion in 1,000-meter speed skating in Italy, received a fee of more than $1 million for the photo, according to Logos Press.
Artur Vakulenchik Reading time: 1 minute
Link copied
Jutte Lerdam

This shot earned Jutta Lerdam a fee of over $1 million // Photo: gettyimages.com

The photo was taken after Lerdam finished as the winner. The 27-year-old celebrates her victory by unbuttoning her jumpsuit and showing off her white Nike sports bra to the public.

In a comment to the Daily Mail (UK), the founder of the Branthlete agency, Frederic de Laat, said that the athlete received a fee of more than $1 million from Nike for the promotion.

Jutta Lerdam won two medals at the XXV Winter Olympics. She became the winner of the race at a distance of 1,000 meters and silver medalist – at 500 meters. She also won a silver medal at the 2022 Games.



Реклама недоступна
Must Read*

We always appreciate your feedback!

Read also