Jutta Lerdam Earns $1M for Olympic Photo
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A $1 million photo: the most expensive bra ever made

Jutta Leerdam of the Netherlands, who became the Olympic champion in 1,000-meter speed skating in Italy, received a fee of more than $1 million for the photo, according to Logos Press.
Artur Vakulenchik Reading time: 1 minute
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Jutte Lerdam

This shot earned Jutta Lerdam a fee of over $1 million // Photo: gettyimages.com

The photo was taken after Lerdam finished as the winner. The 27-year-old celebrates her victory by unbuttoning her jumpsuit and showing off her white Nike sports bra to the public.

In a comment to the Daily Mail (UK), the founder of the Branthlete agency, Frederic de Laat, said that the athlete received a fee of more than $1 million from Nike for the promotion.

Jutta Lerdam won two medals at the XXV Winter Olympics. She became the winner of the race at a distance of 1,000 meters and silver medalist – at 500 meters. She also won a silver medal at the 2022 Games.


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