In 2026, the exhibition occupied more than 169 thousand square meters and brought together over 1.9 thousand exhibitors, half of which were international players. EuroCucina has become a kind of biennale for the industry: the focus is on kitchens of the future, energy-efficient appliances, smart systems, the integration of artificial intelligence and a “warmer” minimalism.
The exhibition allowed the Bomba team to see not only individual products, but also systemic changes in the industry. The kitchen is becoming not a separate room, but part of the living space, where technology is being adapted to the individual. Among the solutions presented in Milan are refrigerators capable of recognizing products and suggesting recipes, ovens with automatic setting of modes and dishwashers that independently dosage detergents and optimize resource consumption.
Smart appliances and the new role of the kitchen
“One of the main trends is the growing role of smart- and AI-technologies. Manufacturers are betting on integrating appliances into a single digital ecosystem in the home. Everything will be rooted in smart technology, and it is interconnected with the phone and other gadgets. The same refrigerators and ovens are beginning to embed not only Wi-Fi modules, but also video cameras. This function allows you to remotely look inside the refrigerator and see what products need to be purchased. Or check the degree of cooking food in the oven from a distance. Also smart solutions read electricity, etc. “, – said Maxim Gilka.
A separate emphasis is placed on energy efficiency and ease of use. Induction is coming to the fore: for Europe this is becoming particularly important due to energy savings and the high cost of gas. Induction surfaces heat water faster, allow for more precise temperature control and are easier to maintain.
At the same time, manufacturers are actively working on details that affect the user’s everyday experience. In particular, a new type of coating has been introduced that does not leave fingerprints. It can be touched with greasy hands – no traces remain. Solutions that make appliances easier to care for, such as cooking surfaces that can be cleaned without the use of chemicals, were also demonstrated.
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Market priorities: what will change in retailing
Beko presented four brands at the show, building a clear segmentation. After the acquisition of Whirlpool and Indesit, the company has strengthened its position: according to Maxim Gilc, in Romania, the combined share of the group’s brands already reaches about 50% of the market, which indicates the company’s high competitiveness. In the future, the brands will be developed in different price categories. Thus, Whirlpool and Hotpoint will be presented as more expensive appliances, while Beko will remain in the middle price segment.
For Bomba, participation in EuroCucina has an applied significance. The company plans to adapt the solutions seen for the Moldovan market.
“Although the Moldovan market remains quite conservative, the influence of global trends is inevitable. EuroCucina showed that the kitchen of the future is an integrated technological system that combines design, energy efficiency and digital solutions. For Bomba, this means a gradual renewal of the assortment and movement towards more sophisticated, smart and environmentally friendly products, which will shape demand in the coming years,” Maxim Ghilca emphasized.
