According to a survey by Go Influence, 73% of companies are already actively using artificial intelligence for content creation. Another 12% of business respondents said they are ready to implement these technologies within the next 12 months.
The study showed that 9% of companies tested neural networks for these tasks but ultimately decided against using them. Meanwhile, 6% of the organizations surveyed do not plan to use AI at all.
Among bloggers, the situation is different: only 45% of authors use neural networks to generate content. As analysts note, another 21% of influencers are just planning to start using AI, while 34% see no need for it.
In companies, artificial intelligence is most often used for writing text (78%), generating ideas and scripts (64%), and creating and editing images (56%). Bloggers, in turn, use neural networks primarily to find topics (71%), while they rely on them less frequently for writing drafts (56%). The least popular use among authors is creating images with AI—this figure stood at 39%.
Both businesses and bloggers cited time savings as the main advantage of implementing these technologies (72% and 58%, respectively). In addition, respondents noted an increase in the volume of content produced (54% among companies and 31% among authors) and a reduction in production costs (33% and 15%).
More than 3,100 people participated in the survey: approximately 2,100 company representatives from various industries and about 970 influencers over the age of 18 who publish content at least four times a month.
