“The downturn in the industry began back in 2022, and all retailers of children’s products are feeling the impact. Sales of baby strollers have fallen the most. In the first quarter of this year, sales of child car seats also began to decline—the drop amounted to as much as 25%,” the Lithuanian portal Delfi.lt quotes David Chmelar, head of the online retail group Heureka.
The birth rate in the Czech Republic is falling by about 10% annually, which means that every year, businesses lose about 10,000 potential customers.
Sellers of baby food are also suffering—sales of infant formula have nearly halved over the past year.
Businesses are left to find a way out of this situation. They will have to significantly reduce their product range, and some plan to stop selling baby products altogether.
Just four years ago, the Czech Republic was among the European countries with the highest birth rates in the European Union. Although the number of children in the Czech Republic is declining, the total population is growing, mainly due to immigration.
