More worryingly, wine consumption in France has fallen to its lowest level since 1957, writes euronews.
Why such a change?
First of all, people in principle began to drink less alcoholic beverages.
Secondly, there has been a cultural shift, which is why a Sciences Po teacher tells Les Echos : “wine and its standard 0.75 liter bottle are still associated with eating at the table, while people are eating less and less at the table”.
Thirdly, most beers have a lower strength and, according to the same Brasseurs de France, are more often associated with “friendly moments”, such as watching sports matches.
Fourth, the economic reasons why beer has overtaken wine are far less fun. Beer is generally cheaper than wine, and the prolonged “cost of living crisis” is changing drinking habits – especially among young people.
Fifth, the International Organization of Vine and Wine OIV also notes that U.S. duties have increased pressure on global wine trade. “Based on 2025 data, we see an industry that is responding to the direct effects of U.S. tariff policy, but also adapting to longer-term changes related to climate and consumption,” said OIV CEO John Barker.
However, France remained the largest consumer of wine in Europe last year, which should be some consolation to wine connoisseurs.
