Georgia to Introduce Digital Wine Labels in February 2027

Digital wine labelling is being introduced in Georgia: the level of protection against counterfeiting is comparable to that of passports

From 1 February 2027, digital labelling of wine will become mandatory in Georgia. This will help combat product counterfeiting and enable consumers to verify the authenticity of the wine using a smartphone.

©photo Bolnisi Agro Center/FB

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According to NewsGeorgia, digital labelling will enable the introduction of a multi-layered anti-counterfeiting system, which, in terms of its operating principle and reliability, is comparable to the security features found on banknotes and passports.

Each label will incorporate three security features. The first is a visible design symbol of the National Wine Agency; the second is a hidden element that can only be detected using specialised equipment; and the third is a special forensic mark. The latter will enable experts to verify the authenticity of the label when investigating cases of possible counterfeiting, including through chemical or molecular analysis.

The labels will be made from self-destructing material: any attempt to peel off the label and transfer it to another bottle will irreversibly damage the security features.

As the publication notes, the requirement will apply not only to bottled wine but also to wine sold by the glass. In the latter case, the labelling will apply to tankers and stationary containers in which the product is stored or transported.

A QR code will be placed on each label. After scanning it with a smartphone, the customer will be able to obtain information about the name and category of the wine, the producer, the number and date of issue of the certificate of conformity, as well as its current status and other details.

It should be noted in particular that the presence of a label on a bottle will not in itself confirm the legality of the product. The label will only become valid once the producer has activated it in the electronic system and linked it to the relevant certificate.

Data on the movement of each label will be stored in an electronic database for at least five years. This will enable the movement of labelling elements to be tracked and their status to be verified.

This story was translated with the assistance of artificial intelligence.The translation was also reviewed by the Logos Press editorial team.

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