Companies Rush Into AI, But Implementation Still Lags
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Companies are rushing into AI, but implementation is lagging behind

Companies are rushing to implement artificial intelligence (AI), but many still find it difficult to demonstrate its effectiveness.
Tatiana Sichirliiscaia Reading time: 1 minute
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Mathieu Wallich-Petit

Mathieu Wallich-Petit

Mathieu Wallich-Petit, Director of Client and Market Relations at KPMG France, expressed this view at VivaTech in Paris.

According to a report published by the company in March, 95% of its clients have a well-defined AI strategy, and 64% have already seen concrete results from the technology. However, only 8% can clearly measure their return on investment.

“Our clients are indeed developing serious AI strategies, but in practice, on the ground, there is still a significant gap,” Euronews quotes Vallich-Petit as saying.

According to him, KPMG’s goal is to help companies bridge this gap, as technology is evolving faster than most organizations can adapt.

Only 10% are implementing AI company-wide

According to the survey, only about 10% of KPMG’s clients are already implementing AI company-wide.

In the insurance sector, companies are beginning to use AI not only for claims settlement.

“Whereas previously the focus was mainly on automating the processing of claims, now the entire cycle is covered—from scoring new customers and pricing to customer service,” he said.

According to KPMG, companies continue to increase their AI budgets, as boards of directors view these technologies as a competitive advantage and a way to attract talent.

At the same time, businesses are paying closer attention to whether such investments deliver a quick and transparent return, Vallich-Peti noted.


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