BİM (Birleşik Mağazalar A.Ş.) is Turkey’s largest discounter chain with more than 15,000 stores. 15,000 stores in Turkey and abroad (Morocco and Egypt). The chain operates in the format of “hard discounter”, offering a limited assortment of about 900 products at low prices. It activelydevelops its own brands. BİM’s annual revenue exceeds 720 billion Turkish Liras (about $14-15 billion), which makesit one of the largest retailers in the region.
According to the diplomatic mission, the entry into the Turkish market became possible in 2026 as part of the promotion of the Cosmeplant cosmetics line produced by Viorica Cosmetic. In Turkey, the factory is positioned as the largest cosmetics manufacturer in Moldova, which specializes in products made of vegetable ingredients.
Now Viorica Cosmetic represents Moldova at the international exhibition Beauty Istanbul 2026, which takes place from May 7 to 9 at the TÜYAP exhibition center in Istanbul. Beauty Istanbul is considered one of the world’s leading platforms for the cosmetics industry and annually brings together manufacturers and distributors from dozens of countries.
The Embassy of Moldova in Turkey noted that the participation in the exhibition and the start of sales in the BIM network is an important step to promote Moldovan brands on international markets and expand the country’s export opportunities in the cosmetics and personal care sector.
