“Where we launch collections that inspire customers and meet their needs, we see growth,” she said in an interview.
The statement came after Pandora raised its profit forecast for 2026, according to Reuters. The company also reported second-quarter results that exceeded market expectations. The upward revision to the forecast is due, in part, to the refund of duties previously paid in the U.S.
At the same time, the U.S. market remains challenging. According to de Pablos-Barbier, U.S. consumers have become more cautious about spending amid economic uncertainty and the war with Iran. This is particularly important for Pandora: the U.S. is the company’s largest market.
In Europe, sales this summer were influenced by another factor—extreme heat. High temperatures reduced foot traffic in stores but significantly boosted online sales. “We saw disproportionately strong growth in e-commerce compared to last year,” said Pandora’s CEO.
Against this backdrop, the company is focusing on a design refresh. One example is the Pandora Wonders line, which features charms made of pearls in the shapes of a frog, a pufferfish, and a mushroom. Pandora unveiled the collection in Paris during Haute Couture Week.
For the company’s new leadership, this is part of a broader strategy focused on products that can stand out amid cautious consumer demand. De Pablos-Barbier took the helm at Pandora on January 1, 2026; prior to that, she served as chief marketing officer.
In this way, Pandora is seeking to sustain growth not through a general market recovery, but through new products that can entice shoppers to spend even amid economic uncertainty.
