LEGO has turned Klimt's "The Kiss" into the largest art set made of bricks
The new set will go on sale on August 1 at a suggested retail price of $299.99. The set includes approximately 4,000 pieces, making it LEGO’s largest art project based on a classic painting.
When developing the model, the designers sought to reproduce the distinctive features of the original as accurately as possible, while maintaining LEGO’s signature aesthetic. Unlike the original painting, the LEGO version is created using a multi-layered technique: individual elements are arranged on different levels, creating a three-dimensional effect. The finished piece measures 60×54 cm and is about 4 cm deep, and its built-in mounting system allows it to be hung on the wall immediately.
The project was created in collaboration with experts from the Belvedere Museum. Stephanie Auer, curator of the 19th–20th-century art collection, advised LEGO’s lead designer, Milan Madja, helping him adapt Klimt’s distinctive artistic features—complex ornamentation, golden color palette, and compositional choices—to the LEGO format. In addition to the traditional printed instructions, buyers will have access to an interactive 3D guide via the LEGO Builder app.
According to the developers, special attention was paid to recreating the painting’s famous golden hues. To achieve this, special decorative elements and new combinations of pieces were used to make the model as close to the original as possible.
For LEGO, collaborating with leading museums is becoming an important part of its strategy for developing the LEGO Art line. Previously, the company released sets inspired by Claude Monet’s *Bridge over the Water Lilies* in collaboration with the Metropolitan Museum of Art, Vincent van Gogh’s “Sunflowers” in partnership with the Van Gogh Museum, as well as interpretations of the “Mona Lisa,” Hokusai’s “The Great Wave,” and Robert Indiana’s “LOVE” sculpture.
The project with the Belvedere Museum has become LEGO’s largest art release to date and reaffirms the company’s strategy to expand the LEGO Art line, which is aimed at adult consumers. For the manufacturer, these sets are not only collectible products but also a way to reach an audience of art and interior design enthusiasts.
