The central theme of the Moldovan collection, Held, was the choice between the desire for freedom and the circumstances that hold a person back. This theme aligns with SANNAT’s creative direction. The brand works within an avant-garde aesthetic, experimenting with form and sculptural silhouettes.
This year, Yerevan Fashion Week brought together more than 20 shows, a showroom featuring over 40 brands, professional discussions and a series of exhibitions. Participants included representatives from international fashion publications, buyers, fashion experts and representatives from design schools. The programme featured the Italian exhibition White Milano, the Florentine fashion school Polimoda, the American platform Coterie NYC and Fashion Scout.
One of the key focuses was the development of international partnerships. The event’s organisers — the Armenian Chamber of Fashion and Design — view foreign markets as a vital condition for the growth of local brands.
As the organisation’s co-founder, Hélène Manoukian, noted, Armenia’s small domestic market limits the development opportunities for designer brands; therefore, reaching an international audience is essential for their further growth.
This story was translated with the assistance of artificial intelligence.The translation was also reviewed by the Logos Press editorial team.
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