Giorgia Meloni. Foto Shutterstock
According to *La Repubblica*, Meloni submitted an audio recording lasting just four seconds for the registration. In it, the Prime Minister says the phrase ‘Io sono Giorgia Meloni’ — ‘I am Giorgia Meloni’ — twice. It is this recording that is to form the basis for identifying the protected voice mark.
The application is currently under review. It is being handled by the Rome-based law firm MpmLegal, with lawyer Marco Mastracci representing Meloni’s interests.
The voice as intellectual property
Should the application be approved, the protection will apply throughout the European Union. Meloni will be able to demand the removal of material that unlawfully uses her voice and seek compensation through the courts.
In particular, the protection could cover recordings and videos in which the Prime Minister is attributed words she has never spoken, as well as commercial products and software that use the distinctive characteristics of her voice without permission.
Such a move is particularly relevant against the backdrop of AI developments: modern tools are capable of replicating a person’s voice from a short audio clip, creating convincing fake recordings.
In Italy, the unauthorised use of a registered trade mark may result not only in civil claims but also in criminal liability. Thus, registration will provide Meloni with an additional legal tool to protect her reputation and prevent the dissemination of false statements made in her name.
This story was translated with the assistance of artificial intelligence.The translation was also reviewed by the Logos Press editorial team.
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