As Investing.com notes, citing a Bank of America study, the U.S. pizza market will reach $43.4 billion in 2025, up 3.1% from a year earlier. After several years of growth for delivery platforms like DoorDash and Uber Eats, the pressure from aggregators is starting to subside. This is allowing traditional players to strengthen their position.
This is especially noticeable for Domino’s. The company has been steadily building a presence in both the delivery and self-delivery segments since 2021, while poaching customers from competitors. According to Bank of America, the chain manages to increase its market share even against the background of weakening traffic at Pizza Hut and Papa John’s.
Casey’s General Stores also remains the unexpected growth leader. For the operator of the convenience store chain, pizza has long become not an additional product, but one of the main sources of revenue: it accounts for about half of the sales of the ready-to-eat food division.
The company relies on affordable prices, loyalty programs and strong positions in small U.S. cities. Casey’s has the added advantage of its fuel business. It helps offset rising food costs (a problem faced by many restaurant chains).
The bank’s analysts also note that the expansion of the store chain, menu updates and the development of loyalty programs create conditions for the company’s further growth.
According to Bank of America, it is Domino’s and Casey’s that are now best prepared to continue to increase their share in one of the largest fast-food markets.
