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According to Bloomberg, Apollo is implementing an additional screening process for software companies prior to investment, assessing how resilient their business models are to the rapid development of generative artificial intelligence.
The issue is not only whether companies use AI in their operations, but also whether AI itself could reduce the value of their products, decrease demand, or intensify competition.
This approach reflects a broader trend in the tech market: AI is gradually becoming a separate factor in investment analysis alongside revenue, debt burden, margins, and growth rates.
As one Apollo representative quoted by Bloomberg noted: “Today, it is necessary to understand not only how a company uses AI, but also how well its product is protected from the impact of AI.”
From the race to adopt AI to assessing business sustainability
Until recently, investors viewed the presence of an AI strategy as an advantage and a driver of market capitalization growth.
However, the market is beginning to move to the next stage—analyzing the sustainability of business models in the context of automation and the rapid emergence of new AI tools.
The segments receiving the most attention are those where generative models are capable of partially replacing existing solutions—for example, certain categories of enterprise software, digital services, and information processing tools.
According to industry analysts, the spread of generative AI is already influencing companies’ cost structures and changing investors’ expectations regarding future earnings in the technology sector.
For companies, this trend signifies a shift in the very logic of technology investments.
Whereas the key issue used to be the implementation of digital solutions, another question is now increasingly being raised: will a company remain competitive if similar functions become available through universal AI platforms?
For emerging markets, this means that in the coming years, having a digital strategy may no longer be an advantage in and of itself—investors will assess the resilience of business models to the accelerating spread of AI.
