The annual Global Soft Power Index study is compiled from a survey of more than 170,000 respondents and assesses the influence of UN member states through the lens of culture, diplomacy, business and governance.
Our country scores highly in three key areas: reputation, people and values, and business and trade.
According to the authors of the index, Moldova is attractive to investors according to the following criteria:
- Favorable income tax – promotes reinvestment of profits and business development;
- Stability and predictability – the IT park is extended until 2035 with a 7% tax;
- Freedom of enterprise – LLC reform makes it easier to run a business;
- Accessible labor force – citizens of 47 countries can work in Moldova without a permit;
- Reduction of bureaucracy – barriers equivalent to 0.5% of GDP removed in 2023;
- Digitalization – more than half of public services for entrepreneurs are provided online, the target is 75% by the end of this year.
Also mentioned are free trade agreements with the EU, EFTA and the UK, as well as negotiations on a new agreement with Turkey, which strengthen Moldova’s position on international markets and open significant opportunities for attracting investments and improving the country’s image.
Inclusion in the index gives a clear picture of how we are perceived in the world and represents an important step for Moldova’s economic development and promotion.
