Foto © Wang Zhao
At the annual content presentation, CEO Gong Yu unveiled the new Nadou Pro system – a set of tools capable of covering the entire movie-making cycle. According to the developers’ idea, the platform will be able to generate scripts, visual scenes and final editing with virtually no human involvement, writes Bloomberg. For this purpose, technologies from Alibaba, ByteDance and international solutions like Google Veo are used.
The main goal is to release this summer a full-length movie created entirely with AI and prove its commercial viability. The company’s current portfolio includes 16 projects, mostly in the genres of science fiction and animation.
Interest in such technologies is growing not only in China. The head of Roku Anthony Wood earlier predicted the appearance of the first mass hit created by AI within the next three years. In turn, Netflix has already started using individual scenes generated by algorithms, and Amazon MGM Studios is testing its own production automation tools.
Among the creative community, reactions remain mixed. Some fear job cuts and lower content quality, while others, on the contrary, see new opportunities in AI. For example, director Darren Aronofsky is experimenting with series formats created by algorithms, and actress Natasha Lyonne has launched a studio focused on AI content production.
Still, the industry faces significant challenges. Producing AI-driven videos remains costly, and audience response remains unpredictable. Short videos created by algorithms have already gained popularity on social networks, but their success does not guarantee interest in full-length movies.
In addition, public attitudes toward artificial intelligence are becoming increasingly reserved. Many viewers express concern about the impact of technology on the labor market and media quality. In such circumstances, the success of the first commercially successful AI movie could be a turning point for the entire industry.
