Luxury giant LVMH misses profit expectations
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Fashion giant LVMH loses profits

French company LVMH Moët Hennessy Louis Vuitton earned 19.1 billion euros in the first quarter, which was below analysts' expectations (19.6 billion). The main reason was weak sales in the company's largest business - fashion clothing and leather accessories.
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Louis Vuitton

According to investing.com, total revenue growth was only 1%, while analysts were expecting twice as much. In annual terms, revenue fell by 5.9%.

Demand fell due to the war in Iran

The most important division of the company – Fashion & Leather Goods (clothing, bags and accessories) – showed a decline. Sales in this segment fell 2%, although almost no change was expected. Revenue amounted to 9.25 billion euros – less than forecast and below the level of the previous year.

The company attributed the weak results to the conflict in the Middle East, which had a negative impact on sales. After the publication of the reports, the company’s shares fell by 2.7% in trading in New York.

Tiffany and alcohol met forecasts

At the same time, some areas showed growth. For example, the division of watches and jewelry increased sales by 7% – better than expected. Tiffany & Co. brand showed good results, especially its popular HardWear line.

The alcohol segment (Wines & Spirits) was also stronger than expected, with growth of 5% instead of the expected decline. This was helped by the Chinese New Year, which traditionally increases demand.

By region, Asia (excluding Japan) performed best, with growth of 7%. In the USA sales grew by 3%. In Europe, on the contrary, there was a decline of 3%, which is worse than expected.

Other areas grew weaker or did not grow at all. For example, cosmetics did not show any growth, while the retail division grew by only 4%.

The company said that it remains cautious, but will continue to invest in the development of brands.



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