Château Purcari, foto: Instagram
In a statement released to the Bucharest Stock Exchange, Victor Bostan, founder and CEO of Purcari, said the deal, if finalized, would increase the group’s vineyard area by about 60 hectares in Romania’s Diallu Mare wine region, as well as add “additional production capacity.”
He characterized the deal as “a natural step in strengthening Purcari’s position in the prestigious wine region of Dialu Mare”.
Serve’s winery in Cheptura is 1.5km from Purcari’s Crama Ceptura winery, and this proximity “provides immediate operational synergies, efficiency gains across the value chain and consolidation of the Purcari platform in Dyalu-Mare,” Bostan added.
“By bringing together two producers deeply committed to authenticity and terroir, and leveraging Purcari’s scale and international reach, we aim to further strengthen Moldova and Romania’s position in the global wine markets,” Bostan stated.
What is known about Serve Ceptura
Serve Ceptura, founded in 1994, owns the Cuvée Charlotte, Terra Romana and Vinul Cavalerului brands.
The company is located in the commune of Ceptura in Prahova County, in Romania’s Diallu Mare wine region.
The winery produces about 0.5 million bottles per year and has full-cycle production facilities with a storage capacity of about 1 million liters.
Also, Purcari Wineries said in a statement, the company has established a “significant” export presence in Canada.
Purcari Wineries in 2026
Purcari claims to be among the largest wine groups in Central and Eastern Europe. Its portfolio includes Château Purcari and Domeniile Cuza in Moldova, Crama Ceptura in Romania and Angel’s Estate in Bulgaria.
The company, headquartered in Moldova, also produces brandy at the Bardar plant in Moldova.
The offer to buy Serve Ceptura comes after changes in Purcari’s management and ownership structure last year.
In July 2025, Polish food and beverage group Maspex acquired Purcari through a voluntary takeover offer, valuing the company at 604 million Romanian lei (2.371 billion Moldovan lei or $136 million).
The purchase was made through Maspex Romania, which acquired a 1.6% stake in Purcari in March. Maspex now owns 72.5% of the company.
Victor Bostan owns 15% and the rest of the share capital consists of more than 3,000 institutional and retail investors.
Bostan returned as CEO in December after former CEO Alexandru Filip left the group “by mutual agreement”.
In the first nine months of 2025, Purcari’s revenue totaled 300.6 million Romanian lei (1.18 billion Moldovan lei), up 15% compared to the same period in 2024.
However, profitability has reversed. EBITDA for the nine-month period fell 1% year-on-year to 84.7 million Romanian lei (MDL 332.6 million), while EBITDA margin shrank five percentage points to 28%.
