Bucuria is one of Moldova’s most recognizable brands, with a turnover of nearly 700 million lei. It produces more than 7,800 metric tons of sweets annually and remains the largest player in the country’s confectionery market. In an interview with Infotag, the company’s CEO, Ecaterina Cechina, explained how the business operates, why the factory does not take out loans for expansion, who oversees product quality, and whether the company has any new best-sellers.