The global fashion industry is going through a period of slowdown. According to the forecasts of consulting companies, growth in the fashion segment remains unstable and low. Against this background, the beauty market shows the opposite dynamics. According to analysts’ estimates, the global beauty market has already reached about 450 billion dollars, and its average annual growth until 2030 may be about 5%. This is why many fashion companies are actively developing the production of cosmetics and perfumes, considering this segment as an additional source of income.