In China, sales for 2026 are forecast to grow 27% year-on-year. Vietnam is seeing growth of 19% and Thailand is up 16%. The growth is driven by active retailer programs and growing seasonal demand related to gift-giving and consumption during the holiday season, FreshPlaza wrote.
“Lunar New Year and Tet are important consumption periods in Asia, and ENVY apples continue to lead the way as the preferred premium gift,” the publication quoted Shane Kingston, chief operating officer for apples at T&G Global, as saying. – As of January 2026, we are 13% ahead of last season in terms of sales volume, reflecting strong initial growth. The high market presence sets us up well for a smooth transition to New Zealand-grown fruit by April.”
Taking into account the global nature of the apple market, market analysts do not exclude that the redistribution of commodity flows of multinational fruit companies to Asian markets in February will be an additional factor in strengthening prices for apples of the “premium” category in Europe. Especially since last year, due to climatic anomalies, the major apple producing countries had relatively small harvests of these fruits.
What is good for the apple market is not so good for the grain market
In mid-February, when “most of Asia is closed for Lunar New Year celebrations,” quotations on the global market of grains and oilseeds fell slightly. About it writes Bloomberg.
