Hugo Boss reports higher profit but slightly lower sales in 2025
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Hugo Boss AG reported higher profits and lower sales in 2025

German apparel and accessories maker Hugo Boss AG summarized its 2025 financial results, recording a rise in net profit despite a slight decline in revenue.
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Florian Gaertner/globallookpress.com

According to the company’s published accounts, net profit for the year rose 16% to €259.3 million, up from €223.6 million a year earlier, writes Finmarket. At the same time, revenue fell 0.9% to €4.27 billion compared to €4.31 billion in 2024.

Organic sales growth amounted to 2%. The greatest positive dynamics were observed in the Americas, where the figure increased by 3%. In EMEA, sales grew by 2%, while Asia-Pacific recorded a decline of 5%.

Operating earnings before interest and taxes (EBIT) rose 8.3% to €390.75 million. This result was above analysts’ expectations, who had forecast the figure to be around €379 million.

The company’s gross margin fell slightly to 61.5% from 61.7% a year earlier.

The board of directors proposed a dividend of €0.04 per share for 2025, compared with €1.4 a year earlier. At the same time, the company announced the launch of a share buyback program for up to 200 million euros, which will run until the end of 2027.

In 2026, Hugo Boss AG expects EBIT in the range of €300-350 million. At the same time, management forecasts an organic sales decline of 5-9%.

Against the backdrop of the published reports, the company’s shares are up about 3.6% in trading on Tuesday. Over the past 12 months, the market capitalization of Hugo Boss AG has declined by 7.4% and is now valued at about 2.4 billion euros, while the DAX index over the same period showed growth by a comparable amount.



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