Foto Ford Motor Company
New course: electric pickup for the mass market
The American auto giant has revealed details of a project with the working title “Universal Electric Vehicle”. We are talking about an all-new mid-size electric pickup truck, which should be released in 2027 and cost about $30,000 – noticeably cheaper than most competitors in the segment.
Judging by the first design sketches, the model will get a streamlined, futuristic silhouette with no sharp edges, Carscoops writes. If we draw parallels, this is a softer and rounded alternative to the Cybertruck. The front end will be decorated with narrow vertical LED headlights, illuminated brand emblem and horizontal air intakes in the bumper. The windshield is deeply integrated into the hood line and smoothly passes into the rear spoiler.
At the same time, the practicality will be preserved: the new model will probably be close to the Ford Ranger in size and will receive a traditional two-cab layout.
Not only aerodynamics
The price reduction is not only the merit of aerodynamics. The company plans to use large aluminum cast elements on the principle of “gigalithium”, which allows to radically reduce the number of components.
For comparison: if the Ford Maverick uses 146 structural parts in key units, the new electric pickup will have only two.
The pickup will be equipped with prismatic lithium-iron-phosphate (LFP) batteries and a separate 48-volt system for auxiliary functions – another step toward cheaper and simpler design.
There’s no official name yet. However, patent filings hint at a possible return of the iconic Ford Ranchero nameplate. There is no confirmation of this, but the intrigue remains.
If the project goes as planned, the market could get one of the most affordable electric pickups in 2027. And following it, Ford promises to bring out other budget electric cars – including a sedan, which is already on the list of promising models.
It seems that the struggle for a mass electric car is just beginning – and this time the bet is not on eupatism, but on calculation.
