Foto Ferrari.com.
It is known that the contract is multi-year and will come into force from the season-2026. The Ferrari medical team intends to work closely with Whoop specialists to improve the physical condition of pilots and receive detailed information about the quality of sleep, stress levels and the effectiveness of certain loads, as well as recovery procedures.
Thanks to the new partner’s products, Ferrari pilots and technical staff will be able to monitor changes in the body’s performance in real time.
Legendary Whoop brand ambassadors
Whoop ambassadors include sports stars such as five-time soccer Ballon d’Or winner Cristiano Ronaldo, 23-time Olympic swimming champion Michael Phelps and five-time golf majors winner Rory McIlroy.
Preliminary reports put Whoop’s revenue in the range of $400 million to $750 million in 2025, and the number of paid subscribers could be as high as 2 million. Whoop uses a subscription model, providing devices for free and charging a monthly fee for access to analytics. The company’s assets are valued by investors at $3.6 billion.
Ferrari’s title partner is hardware and software provider Hewlett-Packard (HP).
Premium sponsors include oil and gas company Shell, bank UniCredit, outfitter Puma, cryptocurrency exchange BingX and IT giant IBM.
For the third quarter of 2025, parent company Ferrari generated revenue of €1.7 billion, selling 3,401 cars in the market during the period.
