Foto Maxell
The release of the new product coincided with the steady growth of interest in analog formats. Cassettes, long considered obsolete, are once again attracting the attention of both collectors and young audiences seeking a “tangible” musical experience, writes NewAtlas. According to social media users, the first batches of the device sold out shortly after it was introduced in Japan in 2025, and now the model is entering the North American market as well.
While similar solutions have previously been offered by niche manufacturers, including France’s We Are Rewind, Maxell’s release may signal a broader trend of cassette technology returning to the mainstream.
The player features a rechargeable battery with USB-C charging: a full cycle takes about two hours and provides up to 11 hours of playback when using Bluetooth. At the same time, the standard 3.5 mm audio jack is preserved, which allows you to use wired headphones. Other features include mechanical controls, including rewind, and a clip for attaching to clothing.
Interest in cassettes is also supported by the music industry: contemporary artists such as Robyn, Kneecap and Harry Styles continue to release limited editions of albums on magnetic tape.
The new product is available to order through Amazon for around $75, making it a relatively affordable way to get your hands on the resurgent format.
