According to the Investment Agency, the initiative highlights how Moldovan producers are moving towards modern export-oriented business models and successfully entering foreign markets. The Agency does not mention the cost of this project.
The path of the Moldovan agribusiness sector – from historic wine cellars in Cricova to modern orchards – is shown in the first materials of the campaign. These examples reflect the transformation of local production and the readiness of companies to adapt to the strict requirements of foreign markets.
“Cricova is the symbol of winemaking Moldova. Under the ground, in more than 120 km of stone galleries, millions of bottles destined for export are stored. Cricova is our country’s calling card,” notes the winery’s commercial director Sergiu Teodorescu, quoted by the BBC. He adds that more than 100,000 tourists plan to visit the winery in 2026.
Experts emphasize that the wine dungeons are not only a historical site or a tourist attraction, but also an active part of the country’s economy. Moldova exports its wines to Germany, UK, Italy, USA and Asia, while fruits and nuts are also conquering international markets, where quality, certification and stability of supply are key. In 2024, Moldova exported more than 266,000 tons of fruits and nuts, most of which went to EU countries.
One of the factors for success in foreign markets is the introduction of a centralized vineyard register that records yields and the movement of products along the supply chain. This allows documenting the origin of each shipment and speeds up customs clearance in regulated markets.
According to industry experts, the combination of support from EU and World Bank funds and high quality standards allows Moldova to confidently penetrate international markets.
“Moldova’s history shows how the country combines tradition with modernity, quality with reliability, and through its products demonstrates to the world the economic potential and professionalism of local producers,” the BBC notes.
