Analysis from fäm Luxe agency showed the dynamics of resale of objects worth $10 million and more. 169 such resale transactions took place in 2025, with a total value of $3 billion. Only 15.7% of these transactions were made with a mortgage. About 2% of purchases were made at the construction stage. For comparison: when reselling apartments, the share of such transactions reaches 28%.
Buyers of real estate “ultra” – the so-called cash buyers. These are people who have paid the entire amount without using loans. Such buyers are not interested in profitability at all – neither as rent, nor as resale of the object. Because they are not going to make money on their homes: they are going to live there.
What elite properties are in the highest demand
Basically, we are talking about villas. And they are fully furnished, “turnkey”. This is because villas are personal property, providing privacy, space, comfortable layout, high quality finishes and surroundings that cannot be checked until the construction is completed.
Such clients are buying a lifestyle, and long-term capital preservation. Luxury villa buyers do not tolerate uncertainty. They do not chase returns, but invest in lifestyle and long-term security of capital
The clearest sign of market strength is seen in the AED 70 million ($19 million) villa segment. There, annual resale values were the highest in three years, rising from AED2.40 billion in 2023 to AED3.49 billion last year.
