Abandoning AI at the highest levels could become a new global trend // Photo: analyticsvidhya.com .
The information about this was released by Politico. referring to representatives of European state institutions.
“Authenticity is a priority.”
According to the publication’s interlocutors, the decision was made amid the growing popularity of fake videos, photos and other forms of AI-generated content. “The official videos and photos we use and make available to journalists do not contain AI content,” said European Commission spokesman Thomas Renier, who added that for Brussels, “authenticity remains a priority as it is directly linked to citizens’ trust.”
At the same time, the use of AI for technical purposes – for example, to improve image quality – is allowed.
“The strongest solution is to refuse to play by these rules”
Experts interviewed by Politico believe that the EU’s stance on AI content reflects a desire to protect the credibility of the information provided. This is especially true when AI-generated content is causing confusion among users. As Walter Pasquarelli, a researcher at Cambridge University (UK) and OECD advisor, noted, “in an era of declining trust, there is an argument that the strongest solution is to refuse to play by these rules at all.”
The flip side
Despite noble motives, Brussels’ strategy raises questions. With political communication increasingly going digital, abandoning AI could reduce the responsiveness and credibility of institutions. According to Pasquarelli, “responsible use is better than complete abandonment” of modern communication technologies.
Rejecting AI could also take away the EU’s ability to shape standards for its use. Under current Union legislation, AI-generated content must be labeled and watermarked.
The EU is not the first major entity to impose such restrictions on AI. Logos Press previously reported that the administration of the English-language version of the largest Web-encyclopedia “Wikipedia” prohibits authors from using neural networks when writing and editing texts. The exception applies only to translations from other languages into English, but if the editors have a sufficient level of proficiency in the source language.
