Planable was founded by Moldovan entrepreneurs Xenia Muntean, Nicolae Gudumac and Vlad Calus, At the time of the deal, Planable had a team of 40 employees.
The startup, founded in 2016, helps teams and agencies create, plan, approve and analyze content for social media across nine platforms, including YouTube, TikTok and LinkedIn – all often referred to as generative AI.
Since its launch, Planable has attracted investments from TechStars ($120k), Fribourg Capital (90,500 Romanian lei in 2016 for a 10% stake in the Romanian subsidiary), Angular Ventures, and GapMinder.
The value of the deal on the acquisition of the Moldovan startup by the American company was not disclosed.
Planable reported total sales revenue of 22.1 million lei ($1.31 million) in 2024, triple from a year earlier and 4.2 times less than this year.
