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Romanian Dedeman returned to the idea of expansion in Moldova

Dedeman, Romania's largest home improvement (DIY) retailer, is expanding its operations in Moldova through "strategic investments that will create jobs and strengthen the regional business climate", Logos Press reported.
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Romanian Dedeman returned to the idea of expansion in Moldova

The decision to enter the Moldovan market was made by Dedeman’s management after a meeting with Prime Minister Dorin Recean and other government representatives in Chisinau.

“The Republic of Moldova is a market with real development potential, which demonstrates its readiness to join the European Union. These investments reflect our confidence in the future, stability and prospects of the local economy,” said Dragos Pavel, President of Dedeman.

“The fact that Dedeman is based in Bacau, about 150 km from the border, made this expansion a natural step from the very beginning,” he emphasized.

“We come to Moldova not only as investors, but also as partners of local communities. We truly believe in the limitless potential of this country and its European path,” Dragos Pavel adds.

It should be recalled that in 2017, Dedeman had already planned to open two of its stores in Moldova with an investment volume of 30 million euros and create 400 new jobs. However, faced with local bureaucracy, it had to abandon its plans.

“We failed to make a move into Moldova. We are persistent. In the end, we will succeed. We are learning, after which we will go further,” Dragos Pavel said at the time.

Dedeman operates 64 physical stores and one online store, five logistics centers and its own fleet of vehicles. The company has a product range of more than 110,000 items, retail space ranging from 7,500 to 18,000 square meters, a turnover of €2.65 billion and more than 13,500 employees.


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