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The regulator said in a statement that the review concerns the possible absence of material information or its misleading nature, both in Sephora’s physical stores and online platforms.
Particular attention is being paid to products that are not intended for or tested on minors, including selected products in the Sephora Collection and Benefit lines, the Financial Times said.
The regulator is also checking whether young influencers were used in marketing campaigns that could encourage minors to buy cosmetics.
According to the AGCM, such practices may have contributed to an increase in impulse buying among younger audiences, including the purchase of skincare products such as serums and masks.
The antitrust authority said it had conducted inspections at the companies’ offices in Italy the previous day.
LVMH and Sephora did not respond to requests for comment.
The investigation may lead to penalties if the violations are confirmed.
