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An official press release in this regard notes that the deal gives Authentic 51% of the rights to the brand’s key intellectual property. The remaining 49% of IP is retained by the current shareholders – co-founders Maurice and Paul Marciano, Nicholas Marciano, CEO Carlos Alberini, as well as related trusts and funds.
Operational control of the business remains entirely with the current management team, which will own 100% of the operating company. The Swiss headquarters will retain its role as the strategic center responsible for global brand development, design and distribution.
Guess, with annual retail sales equivalent to $6 billion, will become the second largest asset in Authentic’s portfolio, increasing the platform’s total retail sales to $38 billion.
Authentic founder and CEO Jamie Salter said Guess’s strength lies in its “outstanding leadership, iconic heritage and global network of partners.” The brand’s co-founder and creative director Paul Marciano said the partnership with Authentic will “take the brand to the next level.” CEO Carlos Alberini emphasized that the new private company status will give “flexibility and resources to realize new points of growth.”
The takeoveragreement was concluded in August 2025. Then a group of investors led by Authentic Brands Group announced a deal to buy out Guess for $1.4 billion. Against the background of the news, the company’s shares on the New York Stock Exchange rose sharply by 26%, although before that they had been steadily losing value for a year.
