The sugar market is not about “sweetness”, but about economy in its purest form: excess supply, rising costs and managerial mistakes are instantly converted into price. That is why there is always a lot of information noise around sugar – slogans “let’s provide the market with our own”, “the market needs protection”, “importers are enemies”. But the noise does not change the main thing: the market does not punish imports – the market punishes inefficiency. And today this is evident all over Europe.
